Siddharth Rathod
Senior UI/UX Designer · 6+ years · Bengaluru

Architecting scalable UX systems — now orchestrated with AI.

I'm a Senior UI/UX & Product Designer with 6+ years across fintech, telecom, procurement intelligence, and AI-powered surveillance — pairing human-centered design with AI-agent workflows to ship faster without losing craft.

Selected work

Case studies

Five projects spanning fintech, corporate payments, healthcare access, and sports-tech — each shaped by research, iteration, and real constraints.

Logofolio

Brands I've designed for

Revo Telecom Parts Inc.
Webbasol
Dumbbell Dose
The National Bulletin
Shop Mafia
Cluster
Sort Surprises
National Maritime Heritage Complex
Padosi
Revo Telecom Parts Inc.
Webbasol
Dumbbell Dose
The National Bulletin
Shop Mafia
Cluster
Sort Surprises
National Maritime Heritage Complex
Padosi
About

A little about how I work

I'm a Senior UI/UX and Product Designer with 6+ years turning complex business requirements and customer insights into scalable design solutions — across fintech, telecom, procurement intelligence, and AI-powered surveillance.

At Appiness Interactive I led end-to-end design on 12+ digital products, mentored a team of 5 designers, and folded AI-assisted tools into every stage of the UX lifecycle — cutting design iteration time by roughly 30% without giving up craft. I care as much about the unglamorous middle of a project — the workshops, the flows, the third round of usability testing — as the polished screens at the end.

Lately I've been deep in AI-agent orchestration — Claude, Flowise workflows, and generative tooling — exploring how a design org actually ships faster when the process itself is designed well.

Design
UX Research Information Architecture Interaction Design Design Systems Prototyping Usability Testing User Journey Mapping Heuristic Evaluation Hick's Law Fitts's Law Jakob's Law
Tools
Figma Adobe XD Sketch Illustrator Photoshop HTML / CSS Hotjar Google Analytics
AI & workflow
AI Agent Orchestration Claude (Code · Artifacts · Projects) Flowise agent workflows Google Stitch Figma Make Runway Framer AI Banani AI ChatGPT Grok Gemini Agile / Scrum
Experience

Work experience

Full resume →
Apr 2022 — Dec 2025
Senior UI/UX Designer (Product Designer)
Appiness Interactive Pvt. Ltd., Bengaluru
Led end-to-end UI/UX across 12+ digital products — procurement intelligence, AI-powered surveillance, traffic management, and prepaid-card ecosystems for 5+ clients across 4 industries. Mentored 5 designers and cut iteration time ~30% with AI-assisted workflows.
Dec 2019 — Mar 2022
Senior UI/UX Designer · UI/UX Designer & React Developer
Optimal IT Solution, Patna
Designed UX for 8+ mobile apps and transactional web platforms end-to-end, and built UI in React.js / React Native — including an online financial platform with secure banking flows, payments, and onboarding across 15+ key user flows.
Education

Academic background

2019
Master of Computer Applications (MCA)
Anugrah Narayan College, Patna
2015
Bachelor of Computer Applications (BCA)
St. Xavier's College of Management & Technology, Patna
Certification
Global Navigation Satellite System (GNSS)
Indian Institute of Remote Sensing (IIRS)

Outside of design, I spend my time building living ecosystems, focusing on planted aquariums and rare botanicals.

Let's build something worth using.

Open to senior product design roles and design-leadership conversations — based in Bengaluru, open to remote.